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PriceGrabber.com, a part of Experian, revealed today that shopping enthusiasts continued to take advantage of Black Friday promotions and incentives in popular product categories, such as MP3 Players, Plasma & LCD TVs and GPS. The most sought-after products on Black Friday 2009 included Wii(TM) Console, nuvi® 265WT GPS and Apple iPod® touch 8GB.

PriceGrabber.com’s recent holiday survey revealed that 45 percent of consumers were planning to shop on Black Friday and Cyber Monday, with 80 percent planning to make a purchase on Black Friday and 66 percent on Cyber Monday.

“Retailers rose to the challenge of enticing shoppers on Black Friday in a tough economy this year. They advertised a number of different incentives prior to Thanksgiving weekend, including aggressive pricing, free shipping and free accessories with a purchase,” said Laura Conrad, president of PriceGrabber.com. “These significant category increases show how these extra incentives captured the attention of our savvy shoppers.”

Black Friday deep discounts: average price drops

Docking Stations drop from $138 to $69, a 50% decrease

MP3 Players drop from $132 to $88, a 33% decrease

Plasma & LCD TVs drop from $1296 to $963, a 26% decrease

GPS drops from $208 to $167, a 20% decrease

Microwave Ovens drop from $289 to $256, a 12% decrease

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SOURCE PriceGrabber.com