According to the IMRG Capgemini e-Retail Sales index, the online trading of fashion and footwear rose 17% to 429M UK pounds this July because of bargains from Internet sales. This came in the midst of the summer holiday sale.
Total online retail sales rose 16.8% year on year to £4.2bn. Singer analyst Matthew McEachran said: “The data confirms our suspicions that there has been recovery in the online market over the summer months, as also seen in the weekly John Lewis data. Over the next 12 months we
anticipate strong growth from [Asos’s] overseas markets, in particular the US.”
IMRG director of information Tina Spooner said: “Online retail continues to outperform the high street, with e-retail growth in July exceeding the yearly growth seen in July last year. Fashion and electrical retailers reported strong growth and these remain the key drivers of the UK e-retail market.
“It is evident that online merchants are becoming more sophisticated in their marketing efforts and email communications to their customers, the result of which can be seen in higher conversion rates, particularly in the clothing sector.”
Source: drapersonline.com
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